In the past, UltraViolet used different permission levels for users. We have simplified from 3 levels to just 2. All users are now either standard users or full users.
Standard users can purchase new movies and TV shows from UltraViolet retailers, stream/download/watch movies and TV shows, link/unlink services, view Library information, edit certain aspects of their user profiles, and add/remove standard users.
Full users can do everything a standard user can do, plus set/edit all user profile information for all users, add/remove full and standard users, change all user permissions, and rename, merge, or close the UltraViolet Library. There are no longer basic users. (In the past, basic users were similar to standard users but were not able to stream or add/remove users.)